The ice bucket challenge: a matter of perspective

If you use social media, you have probably noticed an interesting trend lately. In response to challenges from other friends, hundreds, or thousands, of people around the nation are pouring buckets of ice water over their heads to raise awareness for Amyotrophic lateral sclerosis (ALS) research. Bravo! As a PR person, I applaud the concept. The movement has gone viral—meaning it has taken on a … Continue reading The ice bucket challenge: a matter of perspective