Month: September 2014

  • The ice bucket challenge: a matter of perspective

    If you use social media, you have probably noticed an interesting trend lately. In response to challenges from other friends, hundreds, or thousands, of people around the nation are pouring buckets of ice water over their heads to raise awareness for Amyotrophic lateral sclerosis (ALS) research. Bravo! As a PR person, I applaud the concept. […]